Mocca Help

Mocca is a CRM for venues and attractions that sell tickets, run events and market to their visitors. It brings purchases, event attendance, marketing consent and marketing attribution together on one record per person: the Contact.

These pages are for the people who use Mocca every day: front-of-house and venue staff, the marketing team, and the administrators who keep it running.

Getting started - What Mocca is, where to log in, and what each role can see
Contacts - The person record, how Mocca matches people across systems, and merging duplicates
Orders and events - Purchases, refunds, event dates and who attended
Integrations - Connecting ticketing, shop, payment, email and ad accounts in Mocca Settings
Marketing and consent - What the consent flags mean and how the email audience follows them
Attribution - Which campaign brought a visitor in, and what the ads cost
Reports - Building charts and dashboards from Mocca data
Admin - Users and roles, the site time zone, and where errors show up